Take the long way
Roles: Direction | Concept | Cinematography
"Take The Long Way" was a partnership with Gunnison Crested Butte Tourism and POC Helmets, It follows Gearheads Jonno and Marie on a 223-mile gravel trek. This installment of the Gearhead® Adventure series serves as a conversion-driven educational resource, detailing technical packlists, tire configurations, and high-altitude route logistics. By positioning our experts as the ultimate authorities on the Rockies, the project drove bottom-line revenue while fully offsetting production costs.
Cervelo Aspero 5 Launch
Roles: Direction | Concept | Cinematography | Edit
Gearheads Jono and Jess provide a technical breakdown of the all-new Cervelo Aspero 5.
By highlighting expert insights into its "balanced geometry" and real-world handling, the content is engineered to increase purchase consideration for racers seeking elite speed. Deployed across social media and product pages, this launch serves as the definitive resource for shaving watts while maintaining the core soul of the gravel experience.
Selle Italia HQ tour
Roles: Direction | Concept | Cinematography | Edit
This tour explores the shared lineage and distinct identities of Selle Italia and Selle San Marco, two icons of Italian saddle craftsmanship. While Selle Italia focuses on Pro Tour racing pedigree, Selle San Marco centers on off-road adventure and gravel.
A key highlight is the new Mantra saddle, engineered for comfort during shifting positions on steep climbs. The video also showcases cutting-edge R&D, including 3D-printed padding for tuned pressure relief and the B-Rail system for vibration absorption. By blending a century of heritage with rigorous lab testing, both brands continue to define the standard for premium cycling engineering.
Nike pegasus trail 3 GTX
Roles: Direction | Concept | Cinematography | Edit
This product spotlight for the Nike Pegasus Trail 3 GORE-TEX was engineered as an easy-to-digest conversion tool for the Product Display Page (PDP), providing customers with a high-fidelity justification for their purchase. Developed in collaboration with the Co-Op marketing team and Nike, the project was strategically designed to foster rapid inventory sell-through by highlighting the shoe's status as an all-weather workhorse.